Evaluation question 3
What have you learned from your audience feedback?
I found audience feedback to be a consistent element in which I always received, to ensure I was meeting my target audience needs fully, these often included more than just one method. This was not just gained for that of my music video but also both of my ancillary products as well, therefore gaining audience feedback on all areas of my final products. Due to receiving this, it gave me inspiration on how to change and tweak elements within my products to better fit the needs, and make them more appealing the target audience. The participants used within these feedback sessions varied between the ages of 17-34, mainly consisting of females (with the odd male making an appearance), this age range included both my targeted audience age, as well as those outside of this targeted age range.
Initial ideas; Pitch.
The pitch of my three initial narrative ideas was presented to a focus group of males and females between the ages of 17-18, and included peer members of my media class, meaning they have an extensive knowledge as to the task at hand. From this feedback I was able to decipher which of the three narrative options I would be using. At the time I found this very useful, as it was a deciding factor in which route I would follow with regards to narrative. Yet after receiving later feedback from the same few members of audience, decided that this idea may be too difficult to execute in terms of editing, and gaining appropriate actors and actresses. The group discussion for that of my first chosen idea can be shown on the youtube video below.
Feedback on first draft of music video.
To gain a better understanding, as to methods of improvement after I had published the first draft of my music video onto youtube, using the same focus group from that of my initial ideas pitch, I played them this first version of my music video and asked as to how I could improve the rough edit in their opinion. The general consensus was that I needed to;
These were then converted into charts, in order to represent the data more clearly in a visual representation.
What have I learned from my feedback as a whole?
As it can be seen, the use of audience feedback and surveys, shaped my product to look how they do in their most present forms. This is due to the fact that I made a conscious effort to include the opinions and feedback of my target audience at all times as this is the area in which I wanted my product to succeed most, and also because I thought it was very important to have more than just one opinion (my own) on the outcome of both my main product and ancillary products. I found that the feedback from others broadened my vision in the sense that in a lot of cases they picked up on aspects I may not have seen had they not pointed out. Also the further idea that if I was being completely honest the advice given did in fact improve the quality of all three of my media products, as it was analysed by more than one person.
I found audience feedback to be a consistent element in which I always received, to ensure I was meeting my target audience needs fully, these often included more than just one method. This was not just gained for that of my music video but also both of my ancillary products as well, therefore gaining audience feedback on all areas of my final products. Due to receiving this, it gave me inspiration on how to change and tweak elements within my products to better fit the needs, and make them more appealing the target audience. The participants used within these feedback sessions varied between the ages of 17-34, mainly consisting of females (with the odd male making an appearance), this age range included both my targeted audience age, as well as those outside of this targeted age range.
Initial ideas; Pitch.
The pitch of my three initial narrative ideas was presented to a focus group of males and females between the ages of 17-18, and included peer members of my media class, meaning they have an extensive knowledge as to the task at hand. From this feedback I was able to decipher which of the three narrative options I would be using. At the time I found this very useful, as it was a deciding factor in which route I would follow with regards to narrative. Yet after receiving later feedback from the same few members of audience, decided that this idea may be too difficult to execute in terms of editing, and gaining appropriate actors and actresses. The group discussion for that of my first chosen idea can be shown on the youtube video below.
Feedback on first draft of music video.
To gain a better understanding, as to methods of improvement after I had published the first draft of my music video onto youtube, using the same focus group from that of my initial ideas pitch, I played them this first version of my music video and asked as to how I could improve the rough edit in their opinion. The general consensus was that I needed to;
- Add colour correction and perhaps some sort of grade to improve the overall quality of the film is improved, as well as giving a more professional aura.
- Edit the shots better in time with the music.
- Perhaps edit out the camera that can be seen within the shots of the taps.
These responses allowed me to make changes to my music video, based upon what members of my target audience's opinions were. I did in fact follow two of these guidances, these being the first two. I found it increasingly difficult to comply with the third element of feedback as I was lacking in the ability that would have enabled me to completely edit out the sight of the camera shown within the tap.
Survey on the my finished film.
After publishing the final version of my music video to youtube I asked a group of 12 female 15-19 year olds (my target audience age group and gender) a set of pre-determined questions with regards to their overall feelings towards my finished music video, then converted these into various forms of graphs and charts. These questions included;
With regards to this first question there was only one participant who thought that it didn't look professional, in their comment they stated tat it was due to the fact that some of the shots showcased within the music video itself were slightly unstable.
When asking this question it appeared that the majority voted no that the narrative is not too hard hitting with one vote no and two unsure, overall I figured this to be pleasing, in the sense that I was unsure if the content featured within my music video would be appropriate for this age group. Due to the fact that the audience stated that it was appropriate has put my mind at ease.
There were mixed views in terms of results, as they were fairly evenly spread. However I am glad that my target audience did not all say yes, due to the fact that I was attempting to subvert stereotypes in some elements to make my music individualistic and more quirky.
Out of all of the results I received when asking these survey questions, this was the chart that I was most pleased with, as all of the members taking part stated that my music video was suited well for my target audience- and this was my main aim I wished to achieve as well as creating a good product.
Feedback on my magazine advertisement.
This is the table of data that I collected with regards to feedback on my magazine poster- as you can see I asked members of my peers elements in which they liked, as well as aspects that could be improved. I completed this within the early stages of my poster design so that I could add in the suggested aspects afterwards, in terms of audience feedback i found this exceedingly helpful due to the fact that I could gain perspectives of different students that participate in subjects that all link to media, helping me in terms of improvements. I then took on board the items in which they stated I could improve on and adapted this to my magazine advertisement. After doing this I became more pleased with the outcome of the advertisement on general and found the comments to be highly useful.
BEFORE FEEDBACK
AFTER FEEDBACK
Feedback on my Digipak.
During the very initial stages of my digipak design when deciding on what image to use within the silhouette for the front cover of the digipak, I created a survey which started out as a tally chart but also included some graphs as well. This is the exact paragraph i stated on this previous blog post 'In order to decide which image would be most suited to be displayed on the front cover of the digipak, I completed an audience survey in which I asked various members to choose one of the eight images they preferred. In order for these audience members to make an informed decision, I first explained the context in which the image will appear (on the front of a CD cover) and also the genre of the band, combined with the type of music they play.' I completed this survey to ensure that the chosen imagery was best suited for the target audience, I figured the best way to do this would be to directly ask them to participate in a tally chart, simply marking where they deemed most appropriate. Below is the raw data that was collected, in the form of my tally chart.
Survey on the my finished film.
After publishing the final version of my music video to youtube I asked a group of 12 female 15-19 year olds (my target audience age group and gender) a set of pre-determined questions with regards to their overall feelings towards my finished music video, then converted these into various forms of graphs and charts. These questions included;
- Do you think the music video looked professional?
- Is the narrative too hard-hitting for an audience of the age 15?
- Does the music video fit in with the indie/drama elements of my chosen genre?
- Do you think the music video is appropriate for my target audience of females between the ages of 15-19?
With regards to this first question there was only one participant who thought that it didn't look professional, in their comment they stated tat it was due to the fact that some of the shots showcased within the music video itself were slightly unstable.
When asking this question it appeared that the majority voted no that the narrative is not too hard hitting with one vote no and two unsure, overall I figured this to be pleasing, in the sense that I was unsure if the content featured within my music video would be appropriate for this age group. Due to the fact that the audience stated that it was appropriate has put my mind at ease.
There were mixed views in terms of results, as they were fairly evenly spread. However I am glad that my target audience did not all say yes, due to the fact that I was attempting to subvert stereotypes in some elements to make my music individualistic and more quirky.
Out of all of the results I received when asking these survey questions, this was the chart that I was most pleased with, as all of the members taking part stated that my music video was suited well for my target audience- and this was my main aim I wished to achieve as well as creating a good product.
Feedback on my magazine advertisement.
This is the table of data that I collected with regards to feedback on my magazine poster- as you can see I asked members of my peers elements in which they liked, as well as aspects that could be improved. I completed this within the early stages of my poster design so that I could add in the suggested aspects afterwards, in terms of audience feedback i found this exceedingly helpful due to the fact that I could gain perspectives of different students that participate in subjects that all link to media, helping me in terms of improvements. I then took on board the items in which they stated I could improve on and adapted this to my magazine advertisement. After doing this I became more pleased with the outcome of the advertisement on general and found the comments to be highly useful.
BEFORE FEEDBACK
AFTER FEEDBACK
Feedback on my Digipak.
During the very initial stages of my digipak design when deciding on what image to use within the silhouette for the front cover of the digipak, I created a survey which started out as a tally chart but also included some graphs as well. This is the exact paragraph i stated on this previous blog post 'In order to decide which image would be most suited to be displayed on the front cover of the digipak, I completed an audience survey in which I asked various members to choose one of the eight images they preferred. In order for these audience members to make an informed decision, I first explained the context in which the image will appear (on the front of a CD cover) and also the genre of the band, combined with the type of music they play.' I completed this survey to ensure that the chosen imagery was best suited for the target audience, I figured the best way to do this would be to directly ask them to participate in a tally chart, simply marking where they deemed most appropriate. Below is the raw data that was collected, in the form of my tally chart.
These were then converted into charts, in order to represent the data more clearly in a visual representation.
What have I learned from my feedback as a whole?
As it can be seen, the use of audience feedback and surveys, shaped my product to look how they do in their most present forms. This is due to the fact that I made a conscious effort to include the opinions and feedback of my target audience at all times as this is the area in which I wanted my product to succeed most, and also because I thought it was very important to have more than just one opinion (my own) on the outcome of both my main product and ancillary products. I found that the feedback from others broadened my vision in the sense that in a lot of cases they picked up on aspects I may not have seen had they not pointed out. Also the further idea that if I was being completely honest the advice given did in fact improve the quality of all three of my media products, as it was analysed by more than one person.
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